Florida International University's Leadership Summit is held every year and featuring a guest lecturer. This is followed by mini seminars students can choose to participate in. Every year features a different branding and marketing effort surrounding a theme.
This campaign was created with guidance from a Senior Designer with the theme "Rise Up." I used the typography to play with the idea of rising up and the skyline of Miami as a metaphor for reaching towards the sky. This final product was printed flyers, e-flyers for Instagram and email, T- Shirts for students that attended, TV ads, floor stickers, and posters that were placed outside of each room with their respective speakers.